Sequential Logic

The nuts and bolts behind a New Media Startup

Emile Bourquin is the CTO of TNC New Media

The latest Trader Interview

Links

  • New Media Expo 2008

 

February 2008
M T W T F S S
« Jan    
 123
45678910
11121314151617
18192021222324
2526272829  

How the new Fast Company social network logo was made

February 11th, 2008 by User Imageemile

It’s interesting to see that the new Fast Company social networking feature is using the open-source package Drupal to power it.

Fast Company uses Drupal

Their logo is a bit unoriginal though. Being familiar with Linux, Drupal, and the other open-source CMS packages, I quickly recognized it as a mashup of some other logos. Here’s the steps it took to make the new logo:

Step 1: Take the logo from competing open-source CMS package Joomla:

Step 1 - Joomla

Step 2: Rotate it counter-clockwise 90 degrees:

Rotate counter-clockwise 90 degrees

Step 3: Cross-pollinate it with the Ubuntu Linux logo:

Ubuntu Linux logo

Step 4: Some minor tweaking of shade and positioning, and ta-daa!, new logo:

New Fast Company logo

Update:In the comments, reader “bloggo@bloggo.com” notes “The logo to which you are referring was created when Fast Company debuted their original reader’s network, the Company of Friends, in November 1997. Unless those other logos are almost 11 years old, most likely they copied Fast Company, or else it’s a coincidence.” The earliest link I can find in the Wayback Machine shows this logo as of July 5, 2003, so I’ll assume they are correct about the 1997 creation date (screenshot below). Thanks for setting us straight.

Company of Friends

Rate this:
2.5

Posted in Observations |

One Response

  1. no imagebloggo (Check me out!) Says:

    The logo to which you are referring was created when Fast Company debuted their original reader’s network, the Company of Friends, in November 1997. Unless those other logos are almost 11 years old, most likely they copied Fast Company, or else it’s a coincidence.

    Rate this:
    2.5

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.