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	<title>Comments on: Non-DRM music from Apple/EMI can only help</title>
	<atom:link href="http://www.sequentiallogic.com/2007/04/13/non-drm-music-from-appleemi-can-only-help/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sequentiallogic.com/2007/04/13/non-drm-music-from-appleemi-can-only-help/</link>
	<description>Where software engineering meets online marketing</description>
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		<title>By: Kimberly</title>
		<link>http://www.sequentiallogic.com/2007/04/13/non-drm-music-from-appleemi-can-only-help/comment-page-1/#comment-2396</link>
		<dc:creator>Kimberly</dc:creator>
		<pubDate>Fri, 13 Apr 2007 15:58:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.sequentiallogic.com/2007/04/13/non-drm-music-from-appleemi-can-only-help/#comment-2396</guid>
		<description>The thing is, you can&#039;t plug the P2P hole.  It just won&#039;t happen anytime soon.  

What the music industry needs is something completely new -- which I read about on Shelly Palmer&#039;s blog last night (see &lt;a href=&quot;http://advancedmediacommittee.typepad.com/emmyadvancedmedia/2007/04/drmfree_itunes_.html&quot; rel=&quot;nofollow&quot;&gt;&quot;Did We Miss the Memo?&quot;&lt;/a&gt;.)  The industry needs to recognize how people are using music right now, and find a way to capitalize on it. 

What are people doing right now?  Using songs to make user-generated videos, and creating mashups.  The music industry doesn&#039;t make any money from any of this.  They need to find a way to -- a new system of easy licenses, something iTunes-like for music licensing. 

It&#039;s a whole new, untapped revenue stream. 

Kimberly</description>
		<content:encoded><![CDATA[<p>The thing is, you can&#8217;t plug the P2P hole.  It just won&#8217;t happen anytime soon.  </p>
<p>What the music industry needs is something completely new &#8212; which I read about on Shelly Palmer&#8217;s blog last night (see <a href="http://advancedmediacommittee.typepad.com/emmyadvancedmedia/2007/04/drmfree_itunes_.html" rel="nofollow">&#8220;Did We Miss the Memo?&#8221;</a>.)  The industry needs to recognize how people are using music right now, and find a way to capitalize on it. </p>
<p>What are people doing right now?  Using songs to make user-generated videos, and creating mashups.  The music industry doesn&#8217;t make any money from any of this.  They need to find a way to &#8212; a new system of easy licenses, something iTunes-like for music licensing. </p>
<p>It&#8217;s a whole new, untapped revenue stream. </p>
<p>Kimberly</p>
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