Sequential Logic

The nuts and bolts behind a New Media Startup

Emile Bourquin is the CTO of TNC New Media

The latest Trader Interview

Links

  • New Media Expo 2008

 

October 2006
M T W T F S S
« Jul   Nov »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

A subtle shift in strategy

October 27th, 2006 by User Imageemile

I just finished installing Internet Explorer 7, and noticed something interesting during the installation screens:

Installing IE7 #1

Installing IE7 #2

Notice anything interesting? I’ll give you a hint, here’s the IE6 home page at Microsoft.com (red rectangle inserted by me):

IE6 Website

and here’s the IE7 home page at Microsoft.com (again, red rectangle inserted by me):

IE7 Website

That’s right, up until now, Internet Explorer was called “Microsoft Internet Explorer”, meaning “The web browser that is created by Microsoft”. Now, Internet Explorer is called “Windows Internet Explorer”, meaning “The Web browser that belongs with/is intended for Windows”.

Here’s a couple more screen snippets, from the browsers themselves:

IE6, a.k.a. Microsoft Internet Explorer

IE6 Browser

IE7, a.k.a. Windows Internet Explorer

IE7 Browser

See the difference? It’s a subtle shift in Microsoft’s strategy in the ongoing browser wars, which I believe is meant to stop the advance of Firefox. For the technically savvy, Firefox will always be an option, but now, for the uninitiated, Firefox won’t look as attractive as “the browser that was meant for Windows”.

Edit: Ok, so I’m a little slow…Wikipedia’s entry on Internet Explorer first notes “Internet Explorer (known as Windows Internet Explorer in Windows Vista)…” on November 24, 2005

Rate this:
2.5

Posted in Observations | No Comments »